What is SEO and why do you it?
Did you know that Google has a recorded average of 3.5 billion searches per day? With this punitive amount of searches, the Internet has become the grandest of platforms in the world. For every SEO companies in Kolkata, India that has laid its existence, having a secure online presence is fundamental. And perhaps the single most effective technique of expanding this online presence is through SEO.
SEO stands for Search Engine Optimization which is a process of increasing your website’s visibility online to ensure that your site appears at the top of the relevant searches. Improved visibility has direct positive implications on your sales and profit margins. Accurately optimizing your website requires professional with technical and theoretical expertise.
How can you hire the best SEO expert for your company?
Every brand is unique on its own and for it to thrive, there has to be a creative alignment between the owners of the brand the SEO consultant they are hiring.
•The Basics of SEO– Before investing in an SEO expert, it is advisable to gain preliminary knowledge on SEO. There are a variety of ways one can learn the basics- through online articles, crash courses, or by talking to an expert. Some of the terms that you can research as a beginner are keyword and backlink. Following that you have to check your Google Analytics to see where your website is receiving the most visibility.
•Know their experience– For the owner-SEO consultant relationship to flourish, both have to be on the same page. During the interview process, look for someone who offers innovative ideas but is well versed in the basic SEO strategies, like indexing, crawling, and ranking. Ensure that they have previously worked with companies such as yours but not for your competitors.
•Ask relevant questions– Once you have educated yourself on the basics of SEO, you will possess enough understanding to know what kind of an expert you need. It is important for there to be cordial and flexible work ethics to avoid friction and stress. During the hiring phase ask them questions on the communication and reporting process. Be transparent with their services and your requirements, their payment, and your budget, and have a legal contract.
•Give them a test project– To comprehend your prospective SEO agency/consultant’s skills give them a short, paid project inclusive of the duties they have to perform if hired. This will give you an idea of how your future working dynamic will be.
•Ask for references and referrals– Just to assure yourself that you are hiring the right person or team for the job, ask recommendations from their past clients to fathom what their previous campaigns were and how effective they have been.
Hiring an SEO expert is a significant step for your brand because their work is going to determine the future reputation of your company. Be alert, aware, and hire only the best.
Company Name: SEOcontrol SEO Company Kolkata
Address: 64/98C, Khudiram Bose Sarani, Milk Colony, Belgachia Kolkata, West Bengal 700037
Email: [email protected]
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