As most people in the AV / integration industry know, the last few days have been crammed full of demo's, product releases and the general shiny goodness that is Integrated Systems Europe.
Now as beautiful as Amsterdam is in its opposite side of the world, 5°C way, I've got to say that experiencing this show from Melbourne, Australia, with the windows open to the summer sunset is pretty damn nice. Thanks YouTube (and specifically Rave Pubs). Maybe by time next year rolls around I'll be able to organise myself a telepresense bot and an Occulus Rift.
As an upfront disclaimer: I currently work for AMX Australia. While I think we had some pretty awesome things on show, there's plenty of other segments of the industry doing some amazing things too.
I'll start with the big one. 4K. It was everywhere. There was no shortage of display manufacturers
pushing presenting their wares. Additionally, 4K distribution appears to finally becoming a possibility. However, most importantly, vendors are now talking about use cases outside of super high definition football and moving it beyond technology for the sake of technology.
David Labuskes summed this up nicely during the InfoComm press conference and his comments about moving away from specifications and towards experiences. This is an approach many members of the integration community have been pushing for a number of years. It's great to see that it is finally hitting critical mass and also forming part of the strategic plan for one of the core industry associations.
The network media area of the market is also continuing to fill out nicely. Latency is dropping, quality is improving and prices are plummeting. Perhaps one of the biggest items of interest here were some of the statements from Pexip on where they may be going. They certainly have the technical chops to own this section of the market.
Moving from the infrastructure to the endpoint side there also appeared to be a significant emphasis on simple collaboration solutions. Again, this links back to providing great experiences from these spaces. What's interesting however is the number of manufacturers that are creating packaged, all in one solutions. Although not part of ISE even Google has joined the bandwagon earlier today with the announcement of Chromebox for Meetings.
What appears to be a common theme for many of these though is the shift of UI away from your traditional control system wall or desk mounted touch screen and focusing on the primary display also providing a centerpoint of interactivity and control. When used together with some intelligent sensing - Bluetooth LE, signal sensing, basic acoustic and vision processing and even things like simple seat occupancy sensors - this is really, in my opinion, going to be the next major area of integrated system interface design. Exciting times ahead.
Oh, and for your final enjoyment, I present one product that did catch my eye - an audiophile USB cable for "low distortion and excellent signal transfer". Seriously, props to the camera operator for not bursting into laughter.